Ensayo General de La Comunicación Piñuel y Lozano – Download as PDF File . pdf) or read online. Thomas L. Friedman. Bad Feminist: Essays Joseph Kanon Estudio sobre la cultura y las identidades sociales Gilberto Gimenez. Ensayo general sobre la comunicación by José Luis Piñuel Raigada(Book) 6 editions published in in Spanish and held by 43 WorldCat member libraries . Body of Knowledge Ensayo general sobre la comunicación by José Luis Piñuel; Carlos Lozano Abstract: La presente obra es una aventura intelectual que.

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From the unit to the differenceEd. External collaborator selected by the medium. Thus, of course, the professional practice can only be the expression of their skills or inherent virtues even if they are unevenly distributed: In the first round of responses, the experts showed that the commitment of jsoe media with companies or institutions that are providers of information depends on their profile for the publication of their news and that the profile of the medium was decisive when establishing the interest for the sending of information.

And the media usually opt for not serving private interests.

Here is the table:. The greatest commitment was shown by the business press, while the general-information press was the most selective. The events revolving around enayo subject of social communication as an agenda item.

Ensayo General Sobre la Comunicacion

The discourse devoid of epistemes predominates, followed by the discourse criticising the correctness of some journalistic practices, such as the right or wrong dichotomy. But precisely, in order to avoid the incessant questioning and avoid making the constant agreements on communicationthe “know-how” of communication the cognitive heritage of each society has resources to strengthen confidence in the geeneral, beyond the strict conditions of formal and material truth that have preoccupied so much the scholars of knowledge.

Public Opinion quarterly, 36, pp. Telephone calls also mentioned by 14 of 17 experts as the most widely used method: However, the press stories speak of what has been said, and above all about what has been said or what happens, but not about what is done. Secondly, the experts mentioned the affinity and familiarity existing between the source and the journalist. The general hypothesis of the well-known agenda setting is that the agenda of the media, sooner or later, can determine a public agenda that tends to be organised in terms of the former.

The objectivity that can be demanded to the discourse appears, therefore, as a result of the inter-subjectivity or, in any case, grounded in the indispensability. The answer offered to us jowe the analysed discourse is that the responsibility of communicators is not with society but with themselves, or more precisely, with the community they are part of: Based on these points we will develop a summarised exposition of the results of this research.


In the first round it was established that the news selection that the sobte and companies send to the media depends firstly on the credibility of the source and secondly on the impact of the news, although conflicting subjects acquired certain priority. Nevertheless, as Putnan and Habermas Invitations for group meetings.

On the other hand, the press turns out to be a unanimous actor that reproduces the Communication System of which it is part.

It is possible to propose that this virtue epistemology has, logically, its dark side, because communicators can commit morally reprehensible acts. It is the communication what becomes the event, and it is the hegemonic discourse which becomes the social reality which l the reactions of the social actors.

On the other hand, in general, this praxis is based —among journalists-more on historically-based collective judgments than on written rules and norms. A clear example is the following headline: The overall result of this investigation on the self-reference is clear and provides an overview of great redundancy, which can be summarized as follows:.

We conclude this josf by highlighting that this research was made possible thanks to the financial support provided by the Spanish Ministry of Science and Innovation, and emphasising that we are committed to continue these studies on the hegemonic discourses of the Press, and to take our interest to other areas of study, such as the events surrounding climate change.

As noted by Roda That is, this kind of discourses take a road that starts in the evasion of the rules that are too constrictive and universal for the professional practices of communication the practice of journalism as a liberal profession is a prime exampleand ends in the relativism of values and the particularism.

These are the hypotheses of this study:. Since the content analysis showed that more than half of the registered newspaper articles, whose theme was a self-referential discourse about communication, were signed by a columnist or a journalist of the publishing medium, a matter to explore in the Delphi panel was the negotiation of press managers with the media journalists on the election of authors and protagonists of lui agreed publications.

In this way, the nature of the sources e.

However, all the proportions were weighted up in order to be able to lq their relative value across discourses about what is said, about what is done and about what happens. This approach has a profound epistemological meaning and also entails a wake-up call for communication researchers and theorists. The relevance of the on-going events reported by the media on the activity that they themselves develop is represented as an event that must be taken into account, as a finished activity, by resorting to the existential modality, i.

This confirms that the flow of communication between companies and the media occurs preferably in the following ways ebsayo order:.

In any case, it is understood that the professionalism and sensitivity of the journalists responsible for those sections determine whether the news end up published or not. Thus, it is of no use to wonder about the extent to what this “virtue epistemology” is finally a guarantee of truth in the communicational productions because that is not is part of the question.


In any of these conceptions we can identify the pragmatist approach of their regulatory statute, which gives preference to the norm or the deontological principles over the exemplary comunicadion or the precedents of the professional memory as jurisprudence.

The discourse about what is being said is a critical discourse that depends on the implicated social regulations and is based more on the powers, valuations, or judgments that journalists deserve, than on the performances that are exemplary of the professional memory. To send this article to a friend, just click on comuniaccion little envelope: The intensive strategy that involves the selection of genearl body of work that is only limited by the references about social communication is complemented with a transversal treatment of such data and through triangulation, i.

The existence of these rules, which are prior to the thematization, allows this author to affirm that the individuals, ensato spite of their possible preferences, can only choose between the thematic selections previously laid down by the media: Photo 1 1 Another: As indicated in table 2, each of these aspects that the press talks about refers in turn to what is being said, what happens, what is done, comunicavion what is silenced:.

Piñuel Raigada, José Luis [WorldCat Identities]

Regarding the ethics of research as a normative source, Broncazo and Vega in Quesada, According to David H. This majority normative statute is not the only one that can be identified in all the media discourses.

The transversal perspective was complemented with a longitudinal design: The same objectivity is recognised here as a normative truth or consensual and canonical principle only within the context of enunciation. The social practice of the media develops a public discourse that becomes hegemonic. Press releases 2 6 2 10 5. Weaverthe hypothesis of the agenda will be confirmed mainly in the case of topics in which the individual does no has the option of contrast Rogers, Dearing and Bregman, The confusion of the source with the medium occurs when the medium becomes the source of the events, so that the medium can only refer to itself when referring to the event and its source.

The sample was constituted by pieces press articles extracted from three surveys comprising all entries that were relevant to the object of study a self-referential discourse during 4 full and consecutive weeks, chosen at random throughout the biennium in the 7 Spanish newspapers that had the largest audience, according to this resulting distribution:.

Any communicative discourse e.