: Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Audible Audio Edition): Bridget Brennan, Vanessa Daniels, . This is the thought of Bridget Brennan, author of the well renowned novel Why She Buys: The New Strategy for Reaching the World’s Most. Professional Speaker on Marketing and Selling to Women.

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Long live the Female Economy! Brennan is all about the commerce she observes. If the business world had a sex, it would be male. And therein lies the pickle.

An entertaining and …rich account of…untapped opportunities.

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She has pioneered marketing and sales strategies that appeal to women and has worked with major companies to put them into practice. She lives brennzn Chicago.

From the Hardcover edition. Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? If the consumer economy had a sex, it would be female.

Women are the engine briget the global economy, driving 80 percent of consumer spending in the United States alone. Gender is the most powerful determinant of how a person views the world and everything in it.

Women grow up within a culture of their own gender, which is often invisible to men.

Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning.

At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share. Read more Read less. Add all three to Cart Add all three to List. One of these items ships sooner than the other. Buy the selected items together This item: Ships from and sold by Amazon.

Customers who bought this item also bought. Page 1 of 1 Start over Page 1 of 1. Marketing to the Millennial Woman. Beauty and the Business: Practice, Profits and Productivity, Performance and Profitability.

Sje to PrimeTime Women: Style Your Mind For Success. Crown Business September 13, Language: Start reading Why She Buys on your Kindle in under a minute. Don’t have a Kindle? Try the Kindle edition and experience these great reading features: Share your thoughts with other customers.


Write a customer review. Read reviews that mention bridget brennan must read case studies female consumers common sense men and women easy read purchasing power business books women consumers marketing strategy female customers gender culture read this book gender differences female consumer marketing and advertising understand women connect with women brennan gives.

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bridgetbrennan | WHY SHE BUYS

Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. Kindle Edition Verified Purchase. Chapter 6 was probably the best chapter with details from particular businesses on how they catered to women like Lexus and lululemon.

Everything else was fluff. This book was recommended by one of the male speakers at the Texas Package Store Association for liquor store owners in the state of Texas.

Chapter 6 had some great things on HOW business specifically targeted women. They should have more chapters like Chapter 6. Pretty much, find out how a woman would buy stuff based on her needs or family’s needs or her point of view.

Duh, that’s common sense for any target demographic. Summary, guys are technical when they buy stuff and women not so much. If you’re a guy and you think you control the bucks in your houseguess again fellas! If you’re a small business person and want to understand the buying publicread Bridget’s book.

If you’re a car salesmanyou damn well best read this bookbecause your very best clients are women! Wake up Americait is a women’s world!

This book was a page turner, fun to read and insightful. I think we, men of course, all think we know the best thing to do but deep down we all look for a woman’s opinion and I am learning more and more we need to look more. Bridget addresses that from the off and then gives many examples of why.

Taking her approach will be something I will try to implement as the formula works for me and I recommend that if you have products reaching out to the women of the world, you read it too. What I liked most was that Bridget constantly made references to women which aligned perfectly to my wife and how she shops. Looking at it from the company that offers perspective, made me realise what worked and what did not with my wife.

So many of the examples where they got it right, my wife shops at and none of these companies take her for granted as she will not stop until she knows she is getting value.


This book arrived on time and was exactly what I was looking for! I just saw the author, Bridget Brennan, speak at a conference and she was phenomenal. This book is a breath of fresh air because it’s so practical and entertaining compared to other business books. It’s ideal for anyone in sales. I loved it and highly recommend. One person found this helpful.

Love all the research Brennan put into this book, fantastic for all Sales! You might think if you are a woman and you’re marketing to a women audience that you don’t need this book.

Nothing could be further than the truth! I’ve struggled for five years trying to figure out how to sell and market to the mom market. There are so many wonderful insights and practical strategies you can use in this book. Bridget Brennan is real, unafraid to tell it like it is.

She gives great examples of companies that are missing the mark, and wonderful case studies on companies that are doing a phenomenal job marketing and selling to women.

You may think you should just make a pink version of your product, but it is so much deeper than that. Women are complex; believe me, I am one of them. But one thing is for sure. Once you figure out how to appeal to the female market, you will have them on fire for your product or service. If your product targets a women audience, or you want it to, you have to read this book first.

Before you try and develop a marketing strategy on your own, let Bridget Brennan help. I thought I knew women before I read this book, but now I totally understand women as consumers. See all 69 reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.

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